Carol Stream, IL   — Beginning June 1st and continuing for at least 100 days this summer, CBA retailers have an exclusive and unique opportunity to link their customers with military serving in difficult places worldwide. In this initiative to impact troops with God’s Word, CBA is partnering with Operation Worship, K-LOVE Radio Network, and Tyndale House Publishers to enable customers of CBA retailers to provide 100,000 Operation Worship Bibles for free distribution to United States military personnel stationed in posts around the world.

Operation Worship is a national not-for-profit ministry whose mission is to enrich the spiritual lives of military personnel. Operation Worship will distribute copies of the Operation Worship Bible, a special edition of the New Living Translation (NLT), to troops serving in the United States military. “What better impact can you have on a soldier than to provide them with the Word of God,” said Jeff Hilliard, cofounder of Open Window Foundation and Operation Worship. “No matter how we feel about the war, our soldiers need our support.  There is nothing more satisfying than being able to write a message of encouragement in a Bible and forwarding it to an active-duty soldier!”

Tyndale House Publishers is producing the Operation Worship Bibles, and with the endorsement of CBA, is offering this promotion exclusively to CBA retailers.

“In this initiative, CBA retailers have the unprecedented opportunity to sell 100,000 Bibles in 100 days to be sent to our troops worldwide. Let’s join together as an industry to share the Truth of the Gospel with the men and women protecting our right to distribute God’s Word,” proclaimed Bill Anderson, president of the Christian Booksellers Association (CBA).

The Operation Worship Bible campaign strategy involves these simple steps:  

• The Operation Worship Bible display invites customers to buy a Bible and write a personal message to an active-duty member of the military.

• The customer then returns it to the store, where it will be shipped to Operation Worship for distribution to troops overseas.

“It is a privilege for Tyndale House to help ‘rally the troops’ (CBA retailers and the communities they serve) in this unique outreach to our military,” said Blaine Smith, associate publisher, Tyndale House Publishers. “An Operation Worship Bible containing a personalized message offers tangible opportunities to let those who serve us in the military know we are praying for them and that they are not forgotten.”

K-LOVE Radio Network will feature a nationwide promotion the week of July 4th, including over 100 on-air radio giveaways and Internet spots that will broadcast to nearly 2 million weekly listeners and 250,000 weekly Web site visitors.  The national marketing campaign also includes radio spots on Salem Radio Network, airing in 149 markets the week of Independence Day

Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible. In addition to Bibles in the New Living Translation (NLT), Tyndale publishes many other resources for church and family, including numerous New York Times best sellers. Tyndale is headquartered in Carol Stream, Illinois, a suburb of Chicago.

Available from Tyndale House on June 1, 2008

Operation Worship Bible Display:
ISBN: 978-1-4143-2383-1
32-book, prepackaged display

Individual copies:
ISBN: 978-1-4143-2382-4
$4.99 (free shipping with purchase of 32-book display).